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BLOG: Geeks love problems, so give them some

Paul Glen | June 18, 2013
The most elegant thing you can do to motivate geeks is to define a problem that your team will want to solve.

Competition: Yes, we love to compete with worthy opponents for pride and bragging rights. This instinct can be tapped by saying something like "We need to reduce the costs of software testing while improving its effectiveness to make our June 1 release the highest-quality software the company has ever introduced."

When you invite your team to engage in the joy of solving important problems, you create an environment in which their natural motivation can flourish.


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