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Banking on Feedback: Why IT Must Know their Potential Customers

Ershad Kaleebullah | Jan. 15, 2013
ING Vysya Bank's CIO C.V.G Prasad believes that listening to the problems of end customers is vital and that it has become a part and parcel of IT's change agenda.

That said, Prasad swears by involving the IT team when talking to customers. And he is planning to jump on the social media bandwagon to talk to customers. "In the future we might leverage the capabilities of social media to harness customer interaction," says Prasad.

If you still think it's not your job, it's time to change loyalties.


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