"This is a big undertaking. It touches nearly every piece of what we do and how we work. It changes our org structure, the way we collaborate, how we allocate resources, how we best empower our engineers and how we market," Ballmer wrote.
The overall goal is to have "One Microsoft," according to Ballmer.
"We are rallying behind a single strategy as one company — not a collection of divisional strategies. Although we will deliver multiple devices and services to execute and monetize the strategy, the single-core strategy will drive us to set shared goals for everything we do," Ballmer wrote. "We will see our product line holistically, not as a set of islands."
Consequently, a lot is riding on how successfully this reorganization is implemented. It's never a given that corporate realignment plans yield their stated benefits. In fact, they often end up backfiring if not properly carried out and hurt companies by creating confusion and infighting among the staff and doubts among partners and customers.
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