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Apple unveils joint venture service for business owners

David Chartier | March 3, 2011
Apple on Thursday launched Joint Venture, a new program that offers personal training, specialized support, loaner Macs, and other premium services to businesses.

But the Mac, iPhone, and iPad are still steadily making their way into businesses, a trend largely contributed to their grassroots appeal. Apple COO Tim Cook, for example, is fond of citing the high percentages of prominent corporations that have adopted or piloted iOS devices. Given that appeal, it's only logical that the company is making a serious effort to help small-to-medium businesses integrate its core products into their everyday operations.

 

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