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Apple CEO should launch 8 new iPhones, spend billions on marketing, shut down Siri

Karen Haslam | Jan. 30, 2013
Forbes has published a bullet pointed list of advice for Apple CEO Tim Cook to keep in mind when running Apple

Forbes has published a bullet pointed list of advice for Apple CEO Tim Cook to keep in mind when running Apple.

Suggestions include:

  1. Grow Apple's (AAPL) market share. But keep margins above 44%.
  2. Put out 8 different versions of the iPhone simultaneously
  3. Spend billions on marketing like Samsung
  4. Get more people in the emerging markets on to the iOS platform. But don't put out a cheaper iPhone and sacrifice margins
  5. Shut down Siri because it never works
  6. Use the $137 billion cash on the balance sheet. But don't make wasteful high-priced acquisitions
  7. Hire back Scott Forstall. But also retain Bob Mansfield and Jony Ive the way Steve Jobs was able to
  8. Ship the Apple TV immediately. But make sure it's a perfect experience for the consumer so that it's not another Maps screw-up before shipping

 

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