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Amazon CEO Jeff Bezos on innovation and entrepreneurship

Rohan Pearce | Dec. 4, 2012
In a 'fireside chat' with Amazon's CTO, Werner Vogels, at the AWS re:Invent conference in Las Vegas the company's founder and CEO, Jeff Bezos offered his thoughts on the key to innovation.."

The way to do that is to "pick something you're passionate about". "So that's the number one piece of advice that I'd give to someone that wants to start a company or start a new endeavor inside of a bigger company: make sure it's something you're interested in, something you're passionate about.

"Missionaries build better products and so I would take a missionary over a mercenary any day. Mercenaries want to flip the company and get rich; missionaries want to build a great product or service... So that's one [piece of advice], pick something you're passionate about. And the second is start with the customer and work backwards.

"Those two things, passion and customer centricity, will take you an awful long way."



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