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3 tips to foster a culture of innovation

Sarah K. White | Oct. 6, 2016
Innovation is a hot topic in the corporate world these days, but what exactly does innovation look like in practice and how do you achieve it?

If you follow Rucker's advice and focus on cultivating diverse, driven and innovative teams, you'll have an endless source of innovation within your own walls. As a matter of fact, you shouldn't be innovating because it "seems cool," or "solely to keep up with competition," she says. It should be about maintaining a focus on business goals and overall strategy, driven from a clear and concise understanding of your industry and company.

"Companies need to recognize that because success is a moving target, they must always be designing innovations to hit it. What worked last year, won't work as well this year. What you invested in five years ago has a short shelf life. There is no investment that lasts forever -- no one and done," says Rucker.


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