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3 heavyweights give gamification a go

Tam Harbert | Sept. 19, 2013
Think gamification is just a gimmick? NTT Data, SAP and Accenture beg to differ, and they've got the ROI to back up their stance.

-- Expect people to try to game the system. In a way, that's good, says Sayeed, "because if they are trying to game the system, that means they are engaged, right?" It's not hard to spot: You just need to notice if, for example, people on the leaderboards are amassing huge volumes of information. One way to address the problem is to reward people for quality over quantity (see above). But there is no cure-all, says Hsu. "Anytime you have gamification, it's not a matter of if people will game the system, it's a matter of what are you going to do about it. It's human nature to try to figure out how to beat the game."

 

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