"The main key to success is to identify short-term and measurable accomplishments," says Brooks. "In sales, while the ultimate goal is the sale, there are many smaller sub-behaviors which, if accomplished and rewarded, will lead to the end goal of the sale."
Hyatt employees can compete in the games between phone calls or on breaks. The reservation center uses Snowfly games for all 500 employees. Recently, a few of the hotels have started experimenting with using Snowfly as an incentive program as well.
Tying games to goals
In the end, gamification can work in the enterprise. Gartner analyst Brian Burke says companies like DirectTV and NTT Data use gamification to teach employees about company processes. The key, he says, is to make sure the gaming elements are tied directly to company goals.
"The best strategy for making gamification work is to focus the effort on areas where employee goals are aligned with organizational goals," he says. "Once that alignment is found, gamification must be focused on enabling the employees to be successful in achieving their goals, and the organizational goals will be achieved as a result."
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