There is no shortage of marketing advice, or marketers, on social media. Indeed, it often seems that on Twitter everyone is a marketing expert (or has something they want to market or sell). So who can you turn to, or follow, on Twitter (and elsewhere) for trustworthy online marketing advice that can help you better market your business? Check out these 15 marketing experts (listed in alphabetical order).
1. Danny Brown, author/blogger. "Danny is a digital veteran and isn't afraid to change with the times," states Amy Vernon, cofounder & CMO, Predictable.ly. "His blog is chock-filled with great posts that cover important topics with a no-nonsense attitude. Danny's never rude, but also doesn't take any guff," she adds. "He responds to everyone and really thinks things through before writing or responding. I never stop learning from this man."
2. Jeff Bullas, blogger, author, strategist and speaker. Why is he a marketer to follow? "His blogs on social marketing and advertising provide a wealth of information," says Robert Hake, founder, MyLocker.net, a provider of custom t-shirts. "There are so many success stories throughout his articles that give business owners like me a clear understanding of best campaign tactics," he explains. "Whenever I read one of his articles, I have at least ten different ideas that I'm excited to share with my team in the office the next morning."
3. Brian Clark, founder, Copyblogger. "Every online marketer should follow Copyblogger founder Brian Clark," says Tracy Mallette, founder, Content Newsroom. "He not only practices what he preaches by creating and sharing a ton of free digital marketing content, he also builds the tools that help you succeed in online marketing," she explains. "He teaches you how to do digital marketing right through free blog posts, in-depth ebooks and podcasts, as well as more in-depth paid means, such as online content marketing certification training."
4. Contently. "My absolutely favorite marketing pro would have to be Contently, a company dedicated to sharing the best and most creative approaches to content creation for brands," says Vanessa Labi, a digital engagement specialist at Creative California, a digital marketing firm. "Their main focus, regardless of medium, is storytelling. The articles they publish on this subject matter are consistently written in a conversational, yet authoritative tone, and are presented on social media with engaging visuals and can't-not-click-on-it headlines," she explains. "In other words, they practice what they preach! I would recommend to digital marketing pros that they follow Contently to not only get the latest marketing news, but also to stay focused on elevating content and engaging your audience with excellent storytelling."
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