11. Time your posts. “Post content at times when [it is] most likely to get shared [on] each platform,” says Matthews. People look at “Facebook, LinkedIn and Twitter [at different times], making it crucial to test which days and times get the most attention for each platform. Finding your ideal audience is all about testing, and you want to post to social media when your target market is active on each platform,” she explains. Also, “make sure to keep track of which posts get the most interaction for each platform, and keep all that data in an organized document that you can refer to easily.”
12. Don’t try to be everywhere for everyone. “Being active and engaged on a few social networks will get you more followers in the long run than posting infrequently across many networks,” says Welch.
13. Don’t try to be everything to everyone. “Do not get hung up on trying to reach as many people as possible,” says Williams. “It can be more valuable to focus on a [smaller] community that is more likely to convert into customers in the long run.”
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