All of this needs to be done in an environment where staff's first priority must be on their core work duties (their 'day job'), and idea exploration shouldn't impede immediate productivity levels.
A model that is able to strike this balance is the holy grail that should be sought out by all organisations. All too often innovation is seen as a discretionary activity or as too risky, so is put in the 'too hard basket'.
Ultimately, with the right support from all levels of management and a well-considered approach to the required change, innovation can be a key driver of product and service improvement, and competitive advantage.
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