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Practical innovation: Getting real on getting creative

Marian F. Cook | Dec. 12, 2014
Besides bringing in experts to spark fresh ideas, how can leaders get their teams to think creatively?

For a medical products logistics company, connecting products to the point of care means hard work with a low margin for error. Rick, who has been CIO at Owens & Minor for eight years, says competition is fierce, and keeping focused on the customer and innovation truly can create competitive advantage. He has to be spot on when it comes to what he calls the bill of rights: getting the right product to the right place at the right time at the right cost and in the right unit of measure. Finding better ways to make this happen is crucial. Innovation matters.

As Steve Jobs once said, "Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about the money. It's about the people you have, how you're led, and how much you get it." (The Innovation Secrets of Steve Jobs, C. Gallo)

Just ask Rick. He doesn't roll his eyes. He rolls up his sleeves, finds a good partner and gets to work.

Source: Computerworld


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