"It will be interesting to see whether the operators of any pirate sites would surface to try and challenge the approach PIPCU have taken," he said.
Trend Micro's inhouse expert Rik Ferguson was less impressed.
"It is not a lack of knowledge that leads people to download pirated content, it's the failure of the other industries to move with the times," he said. Users would continue to download content illegally because too many providers remained tied to an out-of-date business model.
If he's correct, the initiative will end up chasing its tail as a way of blocking piracy. Too few sites will have the warnings and even those that do will not stop downloads by determined users. Advertising will decline somewhat but malware and other nasties will increase.
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