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IBM and Nectar are role models in ICO's big data guidance

Margi Murphy | July 30, 2014
IBM and customer loyalty company Aimia, which runs the Nectar scheme are ethical exemplars for big data governance, said the ICO this morning.

Steve Wood, the ICO's Head of Policy Delivery, was keen to encourage organisations that the guidance was not a limitation on what can be achieved with big data.

He said: "What we're saying in this report is that many of the challenges of compliance can be overcome by being open about what you're doing. Organisations need to think of innovative ways to tell customers what they want to do and what they're hoping to achieve."


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