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The key to starting a company is to start building a prototype, not writing a business plan or creating a pitch: Guy Kawasaki

Zafar Anjum | May 7, 2015
Apple’s former chief evangelist, Guy Kawasaki, delivered the keynote at CeBIT Australia yesterday. In this email interview, he shares with CIO Asia the secrets of becoming an entrepreneur.

And if people don't start buying it, I can also guarantee you that you won't get passionate about it. Yes, this is a chicken-and-egg, self-fulfilling prophecy phenomenon. 

If you have to restart your life from scratch, will you live it any differently? 

 If I "have to" or if I "could"? I might not have quit Apple twice, that's for sure. And I would have taken the interview to be the second CEO of Yahoo when it just started. I also wish I took up hockey much earlier. But that's about it. 

If you have to give only one advice to a budding entrepreneur, what will that advice be?

My advice is to start prototyping--to build what I call the MVVVP. The Minimum Viable Valuable Validating product. Get to market. The goal is to build a great product or service, not a great business plan or pitch.

 

 

 

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