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Technological innovation helping farmers thrive better

Sejuti Das | June 28, 2016
Venkat Maroju, CEO, SourceTrace Systems, says that producing food for a growing population, minimizing environmental impact and ensuring equitable treatment of farmers is a major challenge for our generation.

We are set to double our growth during the next 3-4 years. We are expecting to reach 4 to 5 lakh farmers in over 20 countries, and are hoping to double our revenues. Our goal is to create the world's largest farmer database and we are targeting 10 million farmers in 2020.

What advice do you have for aspiring entrepreneurs who want to start a bootstrapped business?

Entrepreneurship is not for everyone. To be successful, you have to be very passionate about the problem that you are planning to solve. One has to be ready to fail before they witness success. 

Around 70-80 percent of startups fail. But I believe that, if one is passionate enough, and has perseverance and the ability to adapt to circumstances, success will ultimately reach you.

Source: Computerworld India 


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