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Remembering David Bunnell, the Macworld founder who relished lying to Steve Jobs

Macworld Staff | Oct. 20, 2016
In memory of David Bunnell (1947-2016), we share this classic story of how Macworld's famous first cover story came to be.

Then when it can time to shoot, Jobs shouted to photographer Will Mosgrove, “Look, take a picture of this!” and Jobs held out his middle finger. Jobs continued by saying to Mosgrove, “Are you one of those photographers that takes a whole bunch of pictures and hopes that one of them turns out okay?”

Eventually, Bunnell got his photo. It was the one and only time Jobs ever posed for a cover of Macworld. Other Macworld covers featuring Jobs used licensed photos.

A version of this story originally ran in January 2014, to commemorate Macworld’s 30th birthday.


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