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Q&A: Acronis CEO Serguei Beloussov

Julia Talevski | Dec. 4, 2014
Founder of Acronis talk about his comeback to the business, the changes that have been made and the company's first summit held in Singapore.

What are some of the significant changes you have made to the business?
We've changed our product strategy, product names and pricing. We also changed our partner strategy and geographical focus.

It's about three things - business processes; product development and back office strategies and processes. In almost every area, we've made changes. We have a new back office team and systems, new geographical focus and operations, and lots of new products and go-to-market strategies.

The brand is probably the only thing that hasn't changed and we're still solving the same problems for customers, which is protecting their data.

What's your vision for the company in the next few months?
The focus for the company will be to build a cloud solutions business that will enable our partners to become cloud service providers. Also, helping our partners make huge profits from offering data protection services to their customers.

One thing I'll be doing is visiting Australia and maybe New Zealand to talk to partners - distributors, system integrators and service providers. Our new product roadmap is very busy and we'll be adding new functionality to our products, particularly in the cloud application space.

Acronis recently held its partner summit in Singapore, what were some the key messages that you have for your partners?
One of the main messages for partners was that we believe many of them will benefit from learning how to do distribute cloud services and how to become cloud service providers. How they should also service their customers rather than just selling a product like they did in the past.

The partner summit that we had in November was the first one we've had in Asia Pacific. This region is now our main focus. It's about 25 - 30 per cent of our business today, but it's a high growth region. In September, we moved our headquarters to Singapore and we intend that half of our revenue will be coming out of this region in the next five years.

At the summit we wanted to meet our partners and talk to them about the changes in our product strategy, focus on the cloud and new products like - Acronis Access. There's also some new products coming out around data protection and storage. Most importantly, it was the first time we brought about 200 partners into one place and told them about our focus on the region and making it successful.

What was the feedback from partners?
It was positive feedback. It's a rapidly growing market in data management services and software. We believe the global market in 2016 will be worth around $30 billion with an average growth of 30 per cent. There's a lot of segments in the market and we don't address all of them, but there are some major growth opportunities there, which presents a way for our partners to make money.


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