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Day in the life of a social CIO: Oliver Bussmann of UBS

Matt Kapko | Feb. 4, 2016
The Global CIO of UBS is a social media superstar, boasting tens of thousands of followers on Twitter and LinkedIn. He shares four simple steps that can help IT pros develop areas of expertise and build large followings in six to nine months.

Bussmann purposefully maintains a "clear borderline" between his professional and personal lives on social media, and he uses Facebook only to keep in touch family and friends. However, CIOs should proudly share team milestones or company developments in more appropriate channels, such as Twitter or LinkedIn, he says.

When CIOs use social media effectively, they can raise their IT organizations' profiles and help the business view IT as innovative, according to Bussmann. "Social media becomes an integral part of your innovation strategy … If you find that balance I think it can be very powerful in the end." Bussmann says. "IT is changing and communication is critical for that, and using [social media] is I think one of the critical success factors to be able to move forward."

 

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