Bussmann purposefully maintains a "clear borderline" between his professional and personal lives on social media, and he uses Facebook only to keep in touch family and friends. However, CIOs should proudly share team milestones or company developments in more appropriate channels, such as Twitter or LinkedIn, he says.
When CIOs use social media effectively, they can raise their IT organizations' profiles and help the business view IT as innovative, according to Bussmann. "Social media becomes an integral part of your innovation strategy … If you find that balance I think it can be very powerful in the end." Bussmann says. "IT is changing and communication is critical for that, and using [social media] is I think one of the critical success factors to be able to move forward."
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