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Zebra Technologies appoints new Chief Marketing Officer

Zafirah Salim | Feb. 24, 2016
Newly-appointed Jeff Schmitz will be championing customer centricity and help shape business strategy at Zebra.

Zebra Technologies Corporation has named Jeff Schmitz as its senior vice president and chief marketing officer.

He will be replacing Juliann Larimer, who is now vice president of North America Sales for Zebra.

In this new role, Schmitz is responsible for the company's marketing strategy, programme development and tools to raise awareness of the Zebra Brand globally. He is also responsible for elevating customer centricity throughout the organisation, using analytics and insights to deliver superior customer experiences and measurable business results.

Prior to joining Zebra, Schmitz has held various leadership roles at companies such as Spirent Communications, Rivulet Communications, Visual Networks and Tellabs.

"We're excited to add Jeff Schmitz to our executive leadership team, given his strong track record in introducing new innovation and technology to elevate the customer experience and increase sales and marketing effectiveness," said Anders Gustafsson, CEO, Zebra Technologies. "Jeff has excellent subject matter expertise in technologies that are highly relevant to Zebra and our customers, including the Internet of Things. I'm looking forward to seeing the creative new initiatives he will bring to Zebra and our customers."


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