Is it worth it?
You may be wondering whether doing any of this is worthwhile, even though touching up your profile doesn't take much time. Anecdotally, I can tell you that I've been recruited three times on the basis of my LinkedIn profile, by reputable companies with great offers.
On a broader scale,recruiters have long looked at written LinkedIn Recommendations and the people who wrote them, but the Endorsements feature is only a few months old. The job market is intensely competitive, and this simple way to offer a possible employer a quick overview of your potential value could give you an edge over candidates who require recruiters to read all 1000 words of their profile.
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