Women in IT often end up feeling like "lone wolves," not only because 83 percent of the technology workforce is male, but also because many feel that their skills are under-valued.
As a result, 40 percent more women than men choose to leave their jobs after 10 years in the industry, according to Belinda Parmer, CEO of campaigning agency Lady Geek, which aims to make technology and games more accessible to women.
Speaking at FDM's Women in IT event at Glaziers Hall, Parmer said that although women are some of the most enthusiastic consumers of technology, they are still not adequately represented in the technology workforce.
This is partly an image problem, she said, claiming that the biggest issue for young girls is that they do not see technology as a creative career.
"We need to shatter the perception that people who work in technology are pizza-guzzling IT nerds who can't get a girlfriend and never see sunlight."
This can partly be achieved through better IT education, but even those that do overcome the stereotype and succeed in breaking into the IT industry are often not made to feel wanted.
Parmer controvertially pointed to the studies of Professor Simon Baron-Cohen who came up with a method of classifying people on the basis of empathy (the drive to identify a person's thoughts and feelings) and systems (the drive to analyse or construct a system).
According to Baron-Cohen's theory, more women are empathisers and more men are systemisers. However, Parmer claims that technology companies currently employ about 85 percent systemisers, meaning that the empathisers find it difficult to fit in.
"The systemiser devises a structure that suits the systemiser, and often the values that an empathiser brings - collaboration, communication, etc. - don't feel valued in this systemiser culture," said Parmer.
"The truth is, there has never been a more important time for companies to understand the empathisers, and how to deliver a truly fantastic customer experience."
She said that companies need to learn that having empathetic employees can benefit their business, and recommends training staff (both male and female) to be empathetic.
The focus on empathy sparked some unease among women who attended the event. Some attendees felt it could be construed as a more sophisticated version of the gender stereotyping that they were concerned to overcome.
Lyn Grobler, VP and CIO of Functions at BP, said that another way to make female technology workers feel valued is to enable more flexible working practices that allow women to stay in work for longer if they choose to have families.
"We've got to find some role models that are quite senior in the organisation who will start working in this way, so that more junior people will start seeing it as acceptable," said Grobler.
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