The problem, though, is that big headlines about an executive change aren't going to change Twitter's user base and financial problems.
"Twitter's growth has slowed down and they aren't setting the world on fire when it comes to online advertising, so they definitely have some challenges facing them," said Olds. "More troubling is that while they've had huge numbers of people sign up for and try Twitter, a large portion of them abandon it soon thereafter. Twitter needs to become easier to use and make it easier for users to find timely conversations that they're interested in."
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