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Why the standard LinkedIn invitation isn’t your friend

Campbell Such | Aug. 23, 2016
With LinkedIn, the critical distinction is to aim for a network of high quality connections

· Always send a thank you for a connection.

· With LinkedIn, it’s the quality of your connections that’s most important – not the quantity.

· Take a long-term view of your connections – similar to malt whisky they take time to mature and develop.

Make sure your LinkedIn invitations are the difference that grabs people’s attention. Don’t let yours be like the air-conditioner noise which we never notice. Change the standard LinkedIn message and stand out. Change the message so they think: “Better accept that invitation, right away”.

Success is about doing the right things. And the right starting point to build a high quality network of connections is to personalise the standard LinkedIn invitation.

Take the invitation framework from this article, tweak it to make it yours, and use it every time you want to connect. Adopt a long term view of your network and aim to make each connection like Bogart’s last line of the classic movie Casablanca … "Louis, I think this is the beginning of a beautiful friendship."


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