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Why the standard LinkedIn invitation isn’t your friend

Campbell Such | Aug. 23, 2016
With LinkedIn, the critical distinction is to aim for a network of high quality connections

You’re working late at the office and the timer for the air-conditioning turns off. Suddenly the sound you weren’t aware of stops and the quietness jolts your attention. And the voice in your head is going: “Better check that out, right away”.

The standard LinkedIn invitation is like the background noise of the air conditioner. People tend not to notice it, until it is turned off. It’s so easy to ignore. So what do you need to do to get your LinkedIn invitations noticed almost instantly?

You just need to change the standard LinkedIn invitation

Why? Because sending the standard LinkedIn invitation is the background noise. Because if you want to build a terrific network of contacts, then you need to help your invitees see the value in connecting with you. Because helping them see the value will be a huge help in building your network of contacts more effortlessly, effectively and efficiently.

It’s also because the best way to build your network is to treat LinkedIn differently. For other social media platforms, quantity seems to be the greatest accolade and signal of status. With LinkedIn, the critical distinction is to aim for a network of high quality connections.

For other social media platforms, quantity seems to be the greatest accolade and signal of status. With LinkedIn, the critical distinction is to aim for a network of high quality connections.

The best networkers know it’s about the quality of their connections – not the quantity.

They know that they should be able to call any of their LinkedIn connections and the other person would know who they are. They know the best approach is to create and foster an initial relationship; an initial connection; and then work to deepen it over time. You don’t achieve that with the standard invitation.

Changing the standard invitation does several things:

• It helps you stand out from the background din – because it’s different.

• It shows your connections that you understand the importance of a relationship with them.

• It shows that you’re prepared to put in the effort to initiate the connection.

• It indicates you see the value in developing a long-term relationship.

All of which positions you as a connection worth having.

So what should I change it to?

We all meet lots of people. Especially if we’ve just been to a conference or another big event. So we may not always be able to place the person sending the invitation. Put yourself in their position and ask what you’d want to know if you got an invitation from someone you can't really remember (or may have never met). Wouldn’t you want to know:

 

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