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Why event sponsorships give tech giants bang for their bucks

John Webster | Nov. 17, 2015
While the marketing benefits may seem obvious, there are plenty of other benefits to sponsoring large, nontech events.

TCS signed an eight-year deal with the NYC Marathon that includes title sponsorship and support for several New York Road Runners programs. According to the NYRR press release announcing the partnership, TCS will "provide support for the NYRR 5-Borough Series and key heritage events, as well as year-round youth and community-focused events and programs."


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