"There's not a lot of politics at Apple because you don't have any information with which to play politics," says Lashinsky. "So instead you go to work and you work. And that's the - in a short version - the way of life at Apple."
That's not to say that nobody knows what other people are doing, though. One famous example of Apple culture is the DRI (Directly Responsible Individual). Lashinsky explains: "You go to a meeting at Apple, there will be a list of items on the agenda. Next to the action item is a name. The name is the DRI, the one person who is responsible for getting that done - not the several people, not the two in a box executive management that other companies have. The one person."
Despite this secret culture, there is a surprisingly large number of photographs of the inside of Apple offices. Apple Gazette has a great collection of Apple HQ photography.
What is it really like to work for Apple: Startup culture
Apple keeps its teams small, and according to many people it enables small teams to have a remarkable degree of independence. Apple is capable of acting like a small start-up company when it feels that is appropriate. They will create small spaces where teams are protected from the mechanics of the business.
"Design is preeminent, it's paramount at Apple," says Lashinsky. "At Apple, it would be preposterous for a financial person to tell a designer, oh, we can't do that because it's too expensive, or we're not familiar with the kind of machines that it would take to build that. The designer would say, 'It's as if you're speaking Greek to me. I just said this is what it's going to look like. You go figure out how to make it and you figure out how to price it and how to cost it out.'"
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