McDonald's lured Rafiq from Amazon.com, where he led the Kindle unit's direct publishing business. He previously held general management positions at Yahoo and AOL. Rafiq was also the co-founder and CEO of content management startup Covigna and has advised, invested and served on the boards of over 10 startups.
Action around the CDO role is heating up, as Rafiq is one of several digital chiefs hired in recent months.
Emaar Properties hired Alaska Airlines CIO Veresh Sita to inject digital into its real estate developments. GE Energy Connections named Steven Martin CDO in November. Sprint on Monday hired Comcast’s Rob Roy as its CDO. Grocery chain Kroger Co. Tuesday announced that Yael Cosset would succeed Kevin Dougherty, who is retiring in January, as its CDO. Cossetis currently chief commercial officer and CIO of 84.51°.
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