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Twitter unveils APAC headquarters in Singapore

Zafirah Salim | June 12, 2015
The company hopes to boost its presence in the region with the addition of over 100 new jobs over the next few years.

Twitter officially launched its Asia Pacific (APAC) headquarters yesterday (June 11, 2015) at the CapitaGreen building in Singapore.

According to the microblogging service provider, the launch of this new office space is in response to the growing demand from users, partners and advertisers across APAC.

It added that the new regional headquarters will be home to a wide range of business functions, including sales, partnerships, marketing, human resource, finance, user services, legal, policy, and trust and safety.

One highlight of the Singapore office is #RealTimeLab - a social media centre to create, execute and share live Twitter campaigns, analytics and data visualisations with customers and partners. Aliza Knox, Twitter's managing director of online sales for the Asia Pacific, believes that this new facility is aligned with Singapore's push to build data analytics capabilities and innovation hub.

Big hires in the pipeline

Twitter opened a service office in Singapore in 2013, where the staff count has grown to 80 members in a span of two years.

With the launch of this new APAC HQ, Twitter hopes to more than double its workforce. It shared that it intends to enhance its presence in the region with the addition of over 100 new jobs over the next few years. Some of these hires include technical staff such as data analytics professionals, product specialists, engineering and technology support.

This manpower boost will go towards creating a regional hub for live, digital innovations in Singapore, said the company in a media statement.

"The Asia Pacific region is already one of the largest and fastest growing regions for Twitter today, and there still is enormous potential to show people, partners and advertisers the value of our platform, from Japan to India to Australia," said Shailesh Rao, vice president of Asia Pacific, Americas and Emerging Markets.

"We're capitalising on this growth in 2015 by making strategic investments across the region - from opening new offices and aggressively hiring staff, to acquiring companies and building local product experiences," he added.


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