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Traction Watch: BetterWorks Is ramping up to get your ducks in a row

John Brandon | March 19, 2015
Looks like the quantified workplace is paying off in spades. Known as FitBit for employee-related goals, Palo Alto-based BetterWorks has doubled their workforce in the last six months. They're on a hiring spree, shopping for technical writers, product managers, support techs, and everything in between. A year ago, they had only six employees. When the app debuted in September, 2014, they had 27 employees. Since acquiring funding from Kleiner that same month to the tune of $15.5 million, they have jumped up to 40 employees.

Another reason for the rapid employee ramp-ups and quick sales? The company says they are targeting an interesting market segment. Many startups use an ad-hoc approach to goal setting, often keeping nothing more than an Excel spreadsheet or a shared Google doc, but BetterWorks adds some meat, some accountability, and some tracking to the process. So far, it seems to be working. Goals set by employees at companies using BetterWorks are about to hit 50,000, and are climbing steeply. Now, if just a fraction of those goals are actually met, BetterWorks will actually achieve its own goal of helping customers work better.


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