Another reason for the rapid employee ramp-ups and quick sales? The company says they are targeting an interesting market segment. Many startups use an ad-hoc approach to goal setting, often keeping nothing more than an Excel spreadsheet or a shared Google doc, but BetterWorks adds some meat, some accountability, and some tracking to the process. So far, it seems to be working. Goals set by employees at companies using BetterWorks are about to hit 50,000, and are climbing steeply. Now, if just a fraction of those goals are actually met, BetterWorks will actually achieve its own goal of helping customers work better.
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