She says he noticed throughout the resume that Kirk had described some of the same skills more than once. "He had multiple bullet items that were sending the same message. You have such little space in a resume, so why repeat the message?" says Hay.
Finally, though Kirk refers to himself as a cloud industry thought-leader, no mention of these skills appeared on the first page of his resume, Hay says.
"He called himself a cloud industry thought-leader and a cloud strategist and there was no connection between that statement and his old resume," says Hay. The information was in there, but it was almost impossible to pull it out, she says.
"There are plenty of cloud consultants who work on the front-end and deployment. There are much fewer who are involved in the full product lifecycle. This is what distinguishes him from all the other people," says Hay. Bearing that in mind, she created a more focused and targeted resume opening that highlighted what separates Kirk from the pack.
4. Always Be Prepared
Always be prepared -- keep your resume up-to-date and in constant circulation.
Though Doug Koch has a job he's happy with and a solid relationship with the management team at his current company, he's been around the proverbial block enough times to understand that he can't become complacent. Though he's not looking for a job, he says his experience working with CIO.com's resume makeover team is still valuable.
Caitlin Sampson, co-founder of Regal Resumes, who worked with Koch on his resume, says, in general, you should update your resume every six months.
It may seem like extra work, but in today's world you have to be prepared. If the day comes when you need it, you will be happy that you don't have to dig through old notes or spend hours detailing the previous year's projects, accomplishments and successes. Sampson suggests updating your resume right after your yearly performance review so everything's fresh in your mind.
5. Make Your Messaging Clear
Keep your message clear and on target; you should know exactly the type and scope of the role you want and communicate that through your resume.
Ken Montgomery knew that he needed to change the focus of his resume from technical to management, but he says he struggled to do so. Enter Stephen Van Vreede of ITTechExec.com. Van Vreede immediately pinpointed the problem with Montgomery's resume, a flaw that's very common, he says.
"There doesn't need to be a formal objective statement -- that is kind of passé in today's resume world -- but there still needs to be something to communicate to the reader the type of role that you want to be considered for. At first, we had no idea whether [Montgomery] was looking for an IT manager position or something with voice and data network design," says Van Vreede. It really wasn't putting off a 'senior management' or 'C-level' vibe," he says.
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