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The next 'sea change' in recruiting: Mobile

Sharon Florentine | Dec. 8, 2014
The way today's tech talent looks for work is changing. Prospective employees are using their mobile devices to connect with employers more than ever and this trend is expected to continue. Does your organization have a mobile recruiting strategy?

An whopping 93 percent of those surveyed in Jobvite's 2014 Social Recruiting Survey use or plan to use social media in their recruiting efforts. Why? According to respondents, leveraging social media improves candidate quality by 44 percent over using only traditional recruiting techniques like phone screenings and filtering resumes based solely on skills and experience.

That's because social media allows not just information about a candidate's experience and skills, but a better glimpse into their lifestyle, values and their cultural fit, which is crucial for companies looking not just to recruit and hire, but to also engage employees and improve retention rates.

The emphasis on cultural fit is a major reason recruiters are doubling down on social media as a tool -- the Jobvite survey revealed that 80 percent of recruiters are using social media to evaluate a candidate's potential culture match.

Don't Neglect Personal Contact
While mobile is a powerful recruiting and referral tool, personal contact is still the mainstay of any successful recruiting process, according to LinkedIn's mobile recruiting playbook. And candidates using mobile expect that recruiters are doing the same, so quick responses are critical to keeping talent interested and engaged once initial contact is made.

"Job applicants often expect immediate attention, especially if they are in high demand. Stay in touch with them through quick text messages, emails or phone calls. Make sure your recruiters have a smart phone that they can use anywhere," according to LinkedIn.

Make Sure Your Strategy is Flexible
Once you've started developing a mobile recruiting strategy, make sure you're maintaining the technology and shifting your strategy to account for market changes and the needs of talent, especially when hiring from Generation Y and Generation Z.

"Mobile is the dominant way that millennials communicate and operate, so we expect the way that companies find new talent will continue trending toward more social, and increasingly using mobile devices, as connections are made based on geo-location proximity, interests, passions, experiences, extended network and the like. Using mobile technology is more in line with how millennials will expect to experience their job searches and how recruiters should target prospects," says David Hirsch, managing partner of Metamorphic Ventures.

The Bottom-Line
A solid mobile recruiting strategy will help ensure your organization is best positioned to find and attract candidates on their own terms, and make the application process smoother and easier for both applicant and hiring company.


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