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Singaporeans mostly rely on social professional networks to search for jobs: LinkedIn

Nurdianah Md Nur | June 18, 2015
However, word-of-mouth recommendation is valued by Singapore professionals too.


The best way of finding talent today is through the web, suggests findings from LinkedIn's 2015 Talent Trends study.

According to the study, 63 percent of Singaporeans cited social professional networks such as LinkedIn as the main avenue to access job opportunities. The second most popular channel was online job boards (60 percent). However, companies should not discount the influence of friends and colleagues as more than half of Singapore professionals (55 percent) rely on word-of-mouth for information.

"A strong employer brand is more critical than ever for companies in the war for talent," said Feon Ang, Head of Talent Solutions, Asia Pacific and Japan at LinkedIn. "One way for companies to stand out is to marry social professional networks and word-of-mouth recommendation by encouraging their employees to be their ambassadors in today's digital age."

The study also found that Singapore professionals are open to new job opportunities, with 35 percent actively exploring, an increase of 8 percent from last year. Eighty-six percent of Singapore respondents -- whether active or passive talents -- are open to hearing from a recruiter or headhunter too.

To help companies attract the best talent, the study asked respondents about the most important factor when it comes to evaluating a job opportunity. More than half of the Singapore professionals (51 percent) cited compensation, an increase of 22 percent from that in 2014. Work-life balance was the second most important factor, according to 32 percent of the respondents.


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