Netflix recently made global headlines for offering mothers and fathers unlimited time off for up to a year after the birth or adoption of a child.
It's the yin and yang of Silicon Valley, said Megan Slabinski, district president of Robert Half Technology, a human resources consulting firm.
"All those perks - the ping pong tables, the free snacks, the free day care -- that started in the tech industry come with the job because the job is so demanding," she said. "There's a level of demand in the tech industry that translates to the work environment."
When asked if Amazon is any harder on its employees than other major tech companies, Slabinski laughed.
"Amazon isn't different culturally from other IT companies," she said. "I've been doing this for 16 years. You see the good, the bad and the ugly. If you are working for tech companies, the expectation is you are going to work really hard. This is bleeding-edge technology, and the trade-off is there's less work-life balance. The people who thrive in this industry, thrive on being on the bleeding edge. If you can't take it, you go into another industry."
Janulaitis noted that top-tier employees are always chased by other companies, but middle-tier workers - those who are doing a good job but might not be the brightest stars of the workforce - are hunkering down and staying put.
Fears of a still jittery job market have convinced a lot of people to keep their heads down, put up with whatever their managers ask of them and continue to be able to pay their mortgages, especially if they live in pricey Silicon Valley.
That, said Janulaitis, makes companies more apt to ask even more from their employees, who know they're likely stuck where they are for now.
"Once the job market changes, turnover will increase significantly in the IT field," he said.
Like stock traders working under extreme pressure on Wall Street or medical interns working 36-hour shifts, the tech industry is a high-stress environment - one that's not suited to every worker.
"If you can't live with that pressure, you should go somewhere else," said Reynolds. "For people in Silicon Valley, it's who they are. It's the kind of person they are."
Sign up for CIO Asia eNewsletters.