What do startups have to do?
They have to get creative, Knapp says. They can offer an easier commute, flexible schedules, work-life balance, an entrepreneurial culture, higher roles, an inspiring mission and, yes, the potential for a big payoff. With the recent rash of startup successes, a windfall sounds more realistic, and recruiting is a little easier.
"It's like anything else, you're selling the dream," Knapp says.
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