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Satya Nadella to succeed Ballmer as Microsoft CEO

Juan Carlos Perez | Feb. 5, 2014
Microsoft has finally concluded its protracted search and chosen its new CEO: Satya Nadella.

There was speculation that the board pushed out Ballmer, particularly when, a week after Ballmer shared his retirement plans, Microsoft announced an agreement with one of its biggest investors. The agreement gave ValueAct Capital the option of a seat on Microsoft's board, and in exchange it agreed not to wage a proxy battle or increase its shares above a certain level.

Some analysts said the deal reflected the dissatisfaction of Microsoft investors who are unhappy that the company's stock price has fallen about 40 percent during Ballmer's 14 years as CEO. Ballmer said at the time his retirement had nothing to do with ValueAct and that the decision to step down was his own.

He reiterated that position in November, when Ballmer and members of Microsoft's board told The Wall Street Journal he had decided to retire after becoming convinced a new leader was needed to help Microsoft get where it needs to be more quickly.

Among the other rumored candidates were Ford's Mulally; Kevin Turner, the company's COO and former CIO of Walmart and Stephen Elop, former Nokia CEO and former division president at Microsoft, who is due to return to Redmond when Microsoft's acquisition of Nokia's smartphone business is completed.

The new CEO will have to lead Microsoft through its transformation into a company that can sell more cloud services and hardware devices alongside its packaged software. That applies to both its consumer and enterprise businesses, as software moves to the cloud and devices like tablets and smartphones take on more tasks handled by PCs.

Products central to the transformation include Microsoft Xbox gaming console and Surface tablets, its Office 365 online applications and its Azure cloud infrastructure platform.

Microsoft will be selling more devices when it closes the US$7.2 billion Nokia deal. Nokia and Microsoft have partnered for years to make smartphones that run the Windows Phone OS, like the Lumia line. The new CEO will also have to oversee the integration of Nokia's staff and business with Microsoft, avoiding the problems that can often eclipse the benefits of such big acquisitions.

A major challenge for Nadella will be to make sure Microsoft continues to improve on Windows 8 and its Windows 8.1 update. The radical redesign of the flagship OS for PCs and tablets has received mixed reviews from consumers and business customers.

It's essential for Windows 8.x to improve Microsoft's weak position in the tablet market, where Microsoft has taken a beating from Apple's iPad and from tablets running Google's Android. That's why Microsoft revamped the user interface, optimizing it for touch screens.

Likewise, Microsoft's bold venture to develop its own tablets remains a work in progress. The second wave of Surface devices recently came out after the first generation failed to impress, particularly the version that runs on ARM chips and the RT version of Windows 8.

 

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