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Sales and marketing in demand for Singapore: Regus

Caroline Ng | April 17, 2013
More than 90% of businesses in Singapore plan to hire especially sales and marketing related positions as business confidence rises above the global average.

More than 90 percent of Singapore respondents to a Regus survey plan to hire especially sales and marketing related positions this year. Another one-third of businesses aim to increase headcount by more than five percent.

The indicator of business confidence in Singapore, measured by Regus on Wednesday, has risen eight points to 129, above the global average of 114, since the previous survey was conducted six months ago.

According to the survey, 58 percent of Singapore businesses report rising revenues and 52 percent increased profits over the past 12 months.

John Henderson, spokesperson for Regus, said the investment pump into sales and marketing arms of businesses is the main highlight of the report. "These results suggest that sales and marketing professionals will be in high demand in the coming months. Businesses need to consider how to recruit and retain the best in the field," he said.

Henderson further proposed flexible working to be key in securing the best local talents as the younger generation prides overall quality of life.

Despite the optimistic outlook, the survey also suggests small businesses will likely suffer the hardest as although they have expressed the strongest intent to hire, they will need to contain costly overheads to remain competitive.

The figures are sourced from more than 26,000 businesses across 90 countries by MindMetre Research.


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