Gilmartin says that as more companies actively recruit women into STEM careers, momentum will build and companies that commit to recruiting more women will gain a reputation and brand awareness that can help them attract even more female talent.
"Companies that are recruiting women have an advantage," she says. "You want to build your reputation, your brand as a woman-friendly company, and that can increase interest and applications. As you get more women into your organization, you'll expand your reach. Piazza is thrilled to be helping companies take up this banner for the IT industry, and especially for women," she says.
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