Three quarters of US and UK enterprises have mobile-based jobs still to fill, according to research among US and UK HR managers at 600 enterprises.
Of those companies, one in three (29 percent) intend bringing in a "mobile strategist", indicating a growing number are assigning ownership for development and execution of business-wide mobile strategies to a specific individual.
The research, from cloud mobile services software firm Antenna, also found the demand for workers with mobile skill-sets will accelerate in the next 12 months.
A fifth of firms are planning to create 1-2 new mobile-related roles in the next year, with some US and UK businesses, roughly 5 percent, planning to create as many as 5-10 new mobile roles in the same timeframe.
Among those companies with mobile positions to fill, 25 percent have found it difficult to find the right workers, and of those companies the vast majority (93 percent) indicated it was not a lack of applicants that was the issue, but rather the absence of someone with the "right qualities" for the job.
The research found that nearly 30 percent of companies already have a mobile strategist, chief mobile officer, or head of mobile that is devoted specifically to mobile strategy and execution across departments.
Jim Somers, chief marketing and strategy officer for Antenna, said, "As mobile matures we expect to see a greater number of businesses expand their mobile teams and identify a mobile strategist to lead the way and ensure long-term success."
Antenna's research also found that the mobile skill-sets most in-demand with UK and US businesses at the moment are those relating to mobile development and mobile management. More specifically, 20 percent of businesses are currently recruiting mobile app developers and mobile content creators, while 23 percent are looking to hire those with mobile device management (MDM) expertise.
The demand for mobile management skills is aligned with the ongoing BYOD (bring your own device) trend that many companies are grappling with today as more new devices are released into the market.
Earlier Antenna research has showed that UK and US businesses are planning on spending double on mobile initiatives over the next 12-18 months, and the boom in smartphone and tablet technology means BYOD will only continue to grow.
Somers said, "Traditionally the responsibility for developing a mobile strategy has fallen within the remit of IT with requirements being driven by the business departments.
"Because IT has held the technical expertise and lines of business oversee the users, it's often hard to find the right people to marry these two vantage points together. That's where the role of the 'mobile strategist' comes in."
Somers said these executives must have the right levels of technical and business expertise to support the company's requirements for mobile, working across all departments to ensure secure management of mobile related initiatives, and advising on how mobility can best serve the business.
Sign up for CIO Asia eNewsletters.