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Monster Singapore to ‘Wake Up’ passive jobseekers

Zafar Anjum | Dec. 2, 2013
Monster Singapore launches a new campaign called ‘Wake Up’ to prompt passive jobseekers to action

Monster Singapore has announced the launch of its disruptive digital campaign, called 'Wake Up'.

According to the online career and recruitment solutions provider, the campaign aims to take Monster's value proposition of 'Find Better' to the next level. It wants to enable jobseekers with Better Access, Better Connections, Better Jobs, a company official said in an announcement.

The campaign addresses a vast majority of passive jobseekers who make do with their average jobs, ignorant of the limitless opportunities that exist. According to Monster officials, the campaign urges them to rise above mediocrity, 'Wake- up' to their true potential and capitalize the opportunity.

"With the new 'Wake Up' campaign we take our value proposition to the next level by giving a wakeup call to passive jobseekers who are somehow going on with their routine jobs but don't feel in control to change it," said Sanjay Modi, Managing Director, (India/Middle East/Southeast Asia) said. "'Wake Up' campaign is our effort to reawaken their sense of curiosity, control and optimism and communicate a positive 'call to action' by emphasizing that there is a better opportunity out there."


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