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Mobile and social media create opportunities and challenges for APAC creative professionals: Adobe

Zafirah Salim | Dec. 2, 2014
In addition to graphic design, app development and digital storytelling are among the top skills rated most important by surveyed individuals.

83 percent of creative professionals in Asia Pacific believe creativity and design thinking are becoming more important to businesses, and that the desired creative skillset today is quickly expanding beyond design and illustration.

This is according to a new research study conducted by Adobe titled 'Adobe APAC Creatives Pulse'. Polling more than 2,500 creative professions across Asia Pacific - with respondents from Singapore, South Korea, China, Hong Kong, Taiwan, Australia and New Zealand - the study provides insights into the beliefs, challenges and aspirations of the region's creative professionals.

The study revealed that about three-quarter of respondents (78 percent) feel that the role of creatives is changing rapidly, with 58 percent citing new technologies as the lead catalyst for change. This is followed by the impact of social media (37 percent) and new responsibilities added to the creative function (35 percent). A significant 84 percent also admitted their fear of falling behind if they don't stay current with the industry, while similar numbers highlighted that they are increasingly working across multiple mediums and disciplines.

In addition, creative skillsets are expected to expand to also cover digital storytelling and understanding user experiences. The respondents identified app development (34 percent), followed by digital story-telling (12 percent) and web design (12 percent) as the skills that will be most in-demand over the next 12 months. Locally, Singaporean creatives felt that graphic design (11 percent) is still an important skillset for the coming year.

Growing importance of mobile in the creative process

Creatives in Singapore cite several benefits of using mobile devices in the creative process. Most importantly, it allows them to capture inspiration (57 percent) and create content (41 percent) on-the-go, while 52 percent say mobile makes their work accessible to a wider audience. About one-third of them (39 percent) also said that they use it to present creative concepts.

"The study paints a promising picture on the increasing use of mobile devices in the creative process. The results from Singapore are not surprising seeing that the island state is the number one smartphone adopter in the world with an 85 percent penetration rate," said Paul Robson, President Asia Pacific, Adobe.

"We already know smartphones are changing the way people consume content, and that gives plenty of opportunities and challenges for creatives to create content across platforms and devices. We anticipate that mobile devices will become an important part of the creative process when integrated with existing desktop workflows," he added.


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