Tighe uses LinkedIn to connect with potential clients and tries to find common ground with which to start a conversation. "I was an eagle scout, so if someone was involved with that, I try to leverage that," he said.
In preparation for a speaking engagement, Sackett reached out to attendees on social media to get a sense of the topics they were interested in hearing about. Horton describes herself as a news junkie and uses social media to keep up with the latest events and to get context for any press releases she is preparing.
The panelists also said there is an appropriate medium for different types of communication. They prefer email for longer form dialogues and platforms like Yammer for group discussions.
Myth 5: We need immediate gratification. We're always looking for a quick response and as many likes and retweets as we can get.
Boomers and Gen-X-ers might see this as disrespect, while millennials may view no response as an unsuccessful attempt and feel frustrated.
Horton said she knows the nature of immediate gratification all too well; the Georgetown student body is one of the audiences she messages regularly. Students wanted information on-demand so Georgetown developed a suite of mobile apps, including a laundry app where they can see a map of all the nearby washers and dryers and receive text messages when their load is done.
When dealing with potential clients, Tighe said he's used to not getting quick responses. "Instant feedback doesn't happen a lot, but it's appreciated. Respond to your sales guys!"
Putting all these myths aside, the panelists advised the audience that one of the best ways to tap into the innovative nature of millennials is to let us explore and push the envelope while giving us freedom to fail. Horton said, "The best value for you is to give us space and the trust to be creative."
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