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Microsoft and LinkedIn aim for ‘logical’ integrations

Matt Kapko | Dec. 12, 2016
Microsoft and LinkedIn are now officially one company with a common vision for the future of work and social collaboration. Analysts say early integration plans reveal priorities across both platforms.

The combination of LinkedIn and Microsoft is going to be most valuable for people who use products from both companies, according to Dawson. “They’re obviously hoping to drive interest in both Microsoft software and LinkedIn memberships among those who don’t have one or the other today, but it’s not like either platform suffers from a lack of awareness,” he says.

LinkedIn and Microsoft leadership teams have been meeting regularly during the past six months to prioritize the opportunities ahead, Weiner wrote in a blog post. “We’ve been able to see first-hand the level of innovation being driven at scale -- in artificial intelligence, machine learning, the cloud, devices and more,” he wrote. Day-to-day operations at LinkedIn will remain unchanged, according to Weiner. “We’ll continue to have the same mission and vision, the same culture and values, the same brand, and the same leadership team.”

 

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