Kaspersky Lab has appointed Maxim Mitrokhin as its Managing Director for Asia Pacific.
Based in Singapore, he will spearhead the company's growth strategy in the region, with a focus on reinforcing B2C market share, as well as driving channel engagements and development in the B2B sector.
Before taking on this role, Mitrokhin was Kaspersky Lab's Director of Operations for Asia Pacific. Besides Kaspersky Lab, he has held senior leadership roles at several high-growth companies including American Power Conversion and USP CompuLink.
Commenting on the appointment, Garry Kondakov, Chief Business Officer, Kaspersky Lab, said: "Kaspersky Lab's APAC team is in top gear as we take on the challenge of maintaining growth in the B2C market as well as expanding our enterprise security portfolio in the region. I am confident that Maxim's wealth of operational expertise and thorough understanding of the Kaspersky Lab proposition will push development forward in the SMB and enterprise markets and drive new initiatives and business growth."
Sign up for CIO Asia eNewsletters.