DISTREE Events has appointed Loh Teck-Heng as its new Director of Business Development for the Asia-Pacific (APAC) region.
In his new role, Loh will use his extensive regional experience and in-depth knowledge of APAC channel structures to drive the growth and evolution of DISTREE APAC - the flagship event for vendors, distributors, retailers and e-tailers involved in the region's consumer technology channel.
He will report directly to Farouk Hemraj, CEO & Co-Founder at DISTREE Events.
During his 30 years of experience in the APAC technology scene, Loh has held various roles with both distributors and international vendors, including Adobe, Dell, HP, Ingram Micro, Nokia and Samsung.
Commenting on the appointment, Hemraj said: "We are delighted to have Loh join our APAC team... [as] his understanding of the regional channel landscape and his extensive network of contacts will prove invaluable as we prepare for the fourth annual DISTREE APAC event later this year."
"The fact that Loh's career spans hardware, software, services and telecoms is a critical advantage as the DISTREE APAC remit expands to include the wider go-to-market ecosystem for consumer products and services. The APAC region now accounts for almost 30 percent of global consumer technology spending and, as such, is a major focus area for DISTREE Events," added Hemraj.
Positioned as an exclusive trade-focused event, DISTREE APAC gives consumer technology brands an opportunity to meet and hold pre-scheduled one-on-one meetings with senior executives from the region's leading retailers and distributors.
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