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LinkedIn announces one million members in Singapore

Zafar Anjum | April 30, 2013
This represents a penetration rate of about 70 percent of the country’s professional labour force and student population.

Hari Krishnan

LinkedIn’s Managing Director for Asia Pacific and Japan, Hari Krishnan, announcing that LinkedIn has surpassed one million members in Singapore.

LinkedIn has surpassed one million members in Singapore, which is about 70 percent of the country's addressable audience, announced Hari V. Krishnan, MD, AP and Japan, LinkedIn, today at a media briefing in Singapore.

These include professional labour force and student population.

This figure almost doubles the membership of the professional networking company in Singapore since 2011. That was when LinkedIn had opened its Asia Pacific headquarters in the country.

"This is highly significant for us," said Krishnan. "Singapore is increasingly becoming a regional hub for key industry sectors such as financial services, infocomm and media; as a result, skills, innovation, and productivity improvements are the fundamental pillars for success and economic growth. We see LinkedIn playing a key role in enabling that."

The Singapore market is also the fourth in Southeast Asia that surpassed the one-million member mark on LinkedIn, after Malaysia (1+ million), Indonesia and The Philippines (both 1.5+ million each).  Other markets in Asia Pacific with more than a million members include Australia (4+ million), India (19+ million) and China (3+ million). In total, LinkedIn has more than 40 million members in Asia Pacific.

Internationally, the site attracts more than two new members every second, and has more than 200 million members worldwide.

In the past two years, LinkedIn's staff count has increased more than tenfold to over 90 employees, reflecting the importance of Singapore as a regional hub, said Krishnan.

In terms of revenues in AP, the growth has been 20 times, he said. In 2011, this region contributed three percent to the company's topline. In Q4 of 2012 alone, the contribution was about eight percent.

Krishnan said that apart from professionals in Singapore, LinkedIn has now a wide cross-section of clients using it for recruitment and marketing purposes, including SingPost, Banyan Tree Hotels & Resorts and IBM.

Singapore's Power Profile

As a testimony to its successful use case, LinkedIn also revealed Singapore's Power Profile list of top-viewed LinkedIn profiles in their industry. The list of over 40 individuals includes Steve Melhuish, CEO, PropertyGuru, Jason Kuperman, CEO, Omnicom Digital Asia Pacific, Mark Hall, CEO, Kelly Services Singapore and Rachel Tan, VP, DBS Bank, among others.

SingPost has being using LinkedIn to recruit high-profile technical professionals for its e-commerce push, said Joannah Yeoh, VP, talent management, SingPost, who was present at the briefing.

LinkedIn also revealed interesting data about its members in Singapore:

LinkedIn Table


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