I think overcoming fear requires more than cash and perks. "Soft" motivators -- challenging assignments, flexible schedules, recognition from management, telecommuting options -- also resonate, particularly among those who are less experienced. Money isn't irrelevant, but getting someone to quit a job often requires changing his heart more than changing his salary.
In an economic recovery where the whiff of fear lingers, the employers and hiring managers who get the best people will be the savvy few who learn to create confidence in the many.
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