A computer science degree is helpful, but it is also possible to learn HTML in an afternoon, she claims. This year, Net-A-Porter is taking on 10 university-leavers to work in IT. Applicants must have science backgrounds, but beyond that are not expected to have any specific knowledge of software or coding languages - they simply need to show "an interest" in the field.
Hudson says: "If you have any dream job or sector, you need to be adding to your academic education either through an internship, a society or an interest group," he says. Watson, who did a degree in biology and a stint in marketing before joining Net-A-Porter as an SEO specialist, agrees that enthusiasm is everything.
"If you're the sort of person who gets excited about tech launches and has the latest iPhone or iPad, don't be afraid to apply just because you don't have the experience they're asking for.
"It's very much about showing you have that spark and willingness to learn."
Sign up for CIO Asia eNewsletters.