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HP & INSEAD: Partners of future relevance

T.C. Seow | Feb. 1, 2012
Collaboration between IT vendors and academic institutions is not new, but for Hewlett-Packard Asia and INSEAD business school, both parties are taking their collaborative efforts to a higher level

Giving students the opportunity to be exposed to real-life situations is invaluable. Lessons taught in class are not based on theories, he said, but case studies and experiences from customers of HP whom students may meet personally. In turn, from their direct encounters, students will learn how businesses are transformed. That is a powerful lesson to change the way they look at business.

Jain added: "The other big thing is this whole motion of transformation. To be competitive in today's world, we need to go beyond traditional boundaries of business." He cited the example of videoconferencing as direct competition to the airline business, as the technology cuts down the requirement to travel. "The way to think about this is how customers can get their work done without taking the airline. When you think of business beyond the normal definition, you need to have someone who can make that happen. Technology becomes very important to bring that function," he said.

Aman added: "HP's approach is to work with the businesses of our customers and make sure we're driving a business impact with technology. What is the business outcome that technology can drive? Is there a technology roadmap that we can give to our customers? We aim to be their trusted advisers to help them leverage technology to grow their business, to become more competitive, more speed and innovation. This is all very relevant today in the Asian environment."



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